"During fiscal 2020, we'll extend the Corona master brand to take advantage of consumer trends with the national launch of Corona Refresca," said Newlands. Refresca has been designed to help bring in new drinkers, expand consumption occasions, and adds value, says Constellation. This month, it is rolling out the beverage across the US, in the existing guava lime and passionfruit lime 6 packs, alongside a new variety 12 pack with a new coconut lime flavor. "It is also expected to surpass Coors as the second largest brand family in the US retail in short order." Beyond beer: Corona RefrescaĬorona has been experimenting with Corona Refresca - a premium alcohol-spiked refresher – over the past year in three test markets. "The Corona brand family generated 7% depletion growth for fiscal 2019, selling over 150 million cases, which positions Corona as the number one brand family in the high end," said Bill Newlands, Constellation Brands president and CEO. The launches of Corona Premier and Familiar represented the first major Corona innovations in more than 25 years.Ĭonstellation Brands says that fiscal 2019 has represented ‘a monumental shift for the Corona brand family as it expanded its offerings from Extra and Light into a more comprehensive beer family’. This has been driven by the launch of Premier and the expansion of Familiar, while this month it will roll out Corona Refresca across the US. It has been the top imported beer in the US for more than 20 years and the number five beer brand overall.īut its success to date has been primarily based on the classic Corona Extra and Corona Light brands. The Corona portfolio is brewed in Mexico by Constellation Brands and imported and marketed in the US by the company. From a beer brand to a beer familyĪfter 7% growth for Corona over the past year, Constellation expects the brand to continue mid-single-digit growth. Packaging & Packing Materials, Containersīrand Corona has seen 7% growth over the last year, against a backdrop of stagnant volumes in the US beer market.Īnd while Corona Extra and Corona Light continue to be stalwarts for the brand, Constellation Brands believes its newer launches – Corona Premium, Corona Familiar and even flavoured malt beverage Corona Refresca – will drive growth moving forward by expanding occasions and enticing new drinkers.Processing Equipment & Systems, Automation, Control.
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